Food and Drink

83% of consumers visiting venues back to pre-Covid levels, CGA finds

Although 50% of consumers identify staffing shortages in venues as having a negative impact on their experience, they are ready to support the sector

Data shows 83% of consumers are visiting pubs and restaurants the same amount or more often than pre-Covid-19, according to CGA’s latest Covid-19 Impact report.

It revealed consumers said they are “happy” to support restaurants and/or bar staff by paying a higher price for food and drinks (31%), with around half (52%) of consumers willing to further support bar and restaurant staff by paying a higher tip which is not stated by the venue.  

The CGA added consumers are becoming “increasingly aware” of the staffing challenges the sector currently faces within venues, with 61% noticing this on their most recent visit to bars and restaurants. 

According to the CGA, there is a “positive outlook on future visitation” as seven out of 10 consumers are planning to visit for food-led occasions and two out of five are planning to visit for drink-led occasions in the next two weeks.  

Matthew Crompton, client solutions director, said: “As hospitality deals with multiple challenges, it’s promising to see that many consumers are willing to support the sector as long as there is clarity and visibility around increased costs. 

“We can now see that 83% of consumers are visiting the same amount or more often than pre-Covid-19 and with this number growing, operators need to ensure they can address any challenges as consumers are beginning to notice the impact of staff shortages.” 

Back to top button