The expansion comes off the back of a £680,000 investment, including support from John Ayton, co-founder of Links of London, Brown’s restaurants founder Jeremy Mogford, David Abramovich founder of cafe and restaurant group Grind, and Caper and Berry Catering founder Tim Brennan.
Feast It will soon be available in 10 cities, including Birmingham, Leeds, Manchester, Exeter, Sheffield and other regions.
Recently, the company has capitalised on the spike in demand for plant-based food, roast dinner wraps, Japanese ‘dude food’, flavoured champagne and freakshakes. It has also seen an increase in the demand for Middle-Eastern, vegan and Asian BBQ food.
Another priority for the firm is to help local smaller vendors go national and compete with bigger catering groups. Its national expansion aims to allow those in other cities and wider regions to benefit from Feast It services.
Digby Vollrath, co-founder of Feast It, said: “A main driver behind our decision to expand has been millennials. We’ve witnessed the shift to Generation Z from millennials who have a particular interest in bringing festival food to their front door, and are on the lookout for convenience, diversity and simplicity.
“Expanding nationally allows us to cater to the changing tastes. Trends evolve daily, and today’s consumers strive to be ahead of the curve and are constantly on the lookout for different options. Our catering platform allows a huge range of diversity as consumers can pick and choose from a number of vendors, depending on what they fancy and what’s the hottest food trend at that time.”