Foodservice firm Thomas Ridley has won both ‘Best Exploitation of technology’ and ‘Best Brand by Speciality’ for its recently launched website at the Direct Commerce Awards.
The awards, widely seen as the industry standard for those in e-commerce, recognises business excellence for direct-to-customer retailing in organisations.
The ‘Best Exploitation of technology’ award corresponds to the B2B category where Thomas Ridley’s sales were over £25m. Likewise, the foodservice firm was recognised with the ‘Best Brand by Speciality’ award in categories of hotel, catering, facilities management and equipment and supplies.
Thomas Ridley’s website, which relaunched earlier this year, focuses on improving customer experience, featuring ease of ordering through multi-select layered navigation, intuitive search, streamlined navigation, personalised landing pages with clear allergen labelling, nutritional advice and storage instructions in addition to sophisticated search options.
Multi-channel marketing manager at Thomas Ridley, Darren Osborn, said: “The website journey has been a labour of love for the past two years, but we now have a site of which we are enormously proud. Not only does it provide our customers with a very simple and personalised experience, it hopefully reduces the amount of time that it takes them to place orders and therefore assists them greatly in their busy operations.
“To receive recognition from such a well-established and respected organisation is very much the icing on the cake.”