Opinion

Coffee shops – how to keep your customers cool this summer

The economic pressures on cafes and coffee shops are well known; everyone is looking to refine or build their product offering to maximise footfall, and ultimately revenue – it can be hot, tiring work, and with the summer weather now well and truly upon us, why are so many operators still shying away from the iced coffee revolution?

It is remarkably easy for a coffee shop to start selling iced coffee: pour a fresh double espresso shot, or preferably two, over a glass full of ice and top up with either cold milk or cold water. Cold milk is by far the more popular, or whatever milk alternative most floats the customer’s boat.

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