Yakiniku Like to make European debut in London
It is set to open its 2,200 sq ft space at 47 Greek Street next year, delivering a fast-food concept ‘rich in both flavour and efficiency’
A new location has been secured for speciality fast food restaurant, Yakiniku Like, in Soho, London, as the brand makes its European debut.
The Japanese brand, delivered by Dining Innovation Group, will trade under ‘Yakiniku Like Soho’.
It is set to open its 2,200 sq ft space at 47 Greek Street next year, delivering a fast-food concept “rich in both flavour and efficiency”.
With over 260 sites across China, Taiwan, Japan, Singapore and Indonesia, Yakiniku Like Soho at 47 Greek Street will mark the brand’s European debut, joining sister brand ‘Kintan’ as Dining Innovation Group seeks to bring further restaurants to Europe.
It will serve “top quality” meats from wagyu beef, karubi and harami to pork belly and chicken thigh, Yakiniku Like Soho allows guests to tailor their grilling experiences to their personal preferences. The restaurant will also offer individual smokeless grills, allowing solo and group diners to enjoy the Japanese-style barbecue experience in a “multitude of ways”.
Leading specialist UK leisure and property agency, Shelley Sandzer, secured the new site for the brand.
Dennis Maneefuangfoo, CEO of Dining Innovation UK Ltd, said: “We are very pleased to be bringing Yakiniku Like to Europe, and what a better place to launch than in London. Shelley Sandzer provided us with invaluable advice and was able to secure us a prime site in one of the busiest and most engaging F&B hubs in the capital. We believe our concept will be well received, suiting an array of lifestyles including individual visits and family occasions.”
Nick Weir, joint managing partner at Shelley Sandzer, added: “As a leading and dynamic agency with unparalleled knowledge of the hospitality sector, we understand what brands are looking for, especially when they make their entrance to previously unknown territory.
“Yakiniku Like Soho will provide a quick and efficient service where taste and flavour are not compromised, fitting in seamlessly with the broad mix of F&B concepts that we’ve helped secure over the years within the once again bustling Soho.”
