Whitbread to launch Bar + Block Steakhouse in Reading

Whitbread is set to launch a new Bar + Block Steakhouse in reading following a “successful” roll-out in Wimbledon, Belfast and Bristol in 2019.

The new steak-focussed all-day casual dining restaurant will open on Reading Road in Winnersh on the 16 August.

Bar + Block Winnersh will be a 418 sqm, 189-cover informal steakhouse serving breakfast, lunch and dinner, with an emphasis on delivering “high quality steaks at high-street prices”.

Signature dishes include rotating steak specials from the Butcher’s Block, as well as the Tira De Ancho – a chargrilled 14oz spiral cut ribeye, marinated in garlic, parsley and chilli and served with chimichurri. Bar + Block will also offer an extensive drinks range, with a focus on craft beers, specially curated wines and innovative cocktails.

The modern design is inspired by the “theatre of food and drink” and will feature a large bar with copper detailing and an open kitchen. Decorative finishing touches include the brand’s signature neon cow, alongside a number of contemporary artwork pieces.

Annelise Watson, senior brand development and marketing manager from Whitbread Restaurants, added: “The Bar + Block Steakhouse brand is continuing to expand with our newest site opening in Winnersh, Reading, which will be our eleventh location.

“The restaurant is our first opening in an out of town location, and we are excited to be adding to the local food and drink scene and providing a new destination all-day dining concept to the community of Winnersh.”