Vegan burger restaurant The Vurger Co. has secured a £1.4m investment as it continues its period of “rapid growth” in 2020.
The vegan burger restaurant, which opened its first site in Shoreditch in March 2018 and its second in Canary Wharf in November 2018, will open two more sites in the first quarter – the first of which will be in Brighton, launching in March.
Its latest round of investment, which was led by vegan investor Sebastiano Cossia Castiglioni and Miray Zaki of Dismatrix Group, comes as The Vurger Co. celebrates almost two years of trading at its Shoreditch site. The Vurger Co brand is set to open more sites in 2020, as well as continue to expand its retail product business.
Rachel Hugh, co-founder of The Vurger Co., said: ‘We are so proud to have reached this huge milestone for our business. This investment will allow us to expedite our growth plans, open new sites and grow our retail business as we head into 2020.
‘It’s an honour to be working with Miray and Sebastiano of Dismatrix Group, who not only believe in our vision but bring a wealth of proven experience and knowledge of the vegan market. They have invested in most of the biggest and best plant-based brands in the world. We are so ready for the next phase of The Vurger Co, watch this space.”
The Vurger Co., which began as a market stall in 2016, was created in response to a “lack of plant-based options in London”. It launched its first retail range of burgers in June this year, and will expand this arm of the business in 2020.
Founders Rachel Hugh and Neil Potts appointed vegan chef Gaz Oakley as executive chef in 2018, and have also collaborated with other leading chefs including Chloe Coscarelli and Tom Aikens.