Charcoal Concepts, the specialist Indian food and drink operator has announced the launch of grab and go site Tamarind Tiger on Baker Street, London.
The new store will serve authentic Indian flavours throughout the day, with a breakfast offering as well as a vast menu of customisable make your own meal options, with over 600 innovative flavour combinations available.
The 1,400 sq/ft site also houses a full service chai bar that offers 14 chais on the menu, including a signature masala chai infused with a secret blend of five spices, alongside single origin Indian coffee and an array of fan-favourite baked goods with an Indian twist.
Vivek Raghunath from Charcoal Concepts said: “The menu highlights the vibrance and variety of traditional Indian cuisine and its flavours, and Tamarind Tiger hopes to bring a fresh take on Indian cuisine by altering the way Londoners view Indian food through innovative Indian flavours and great Indian chai”.
Tamarind Tiger is also partnering with its parent company’s charitable foundation, K Corp Charitable Foundation, which supports Action Against Hunger in their fight against malnutrition in India and around the world and makes a donation to the charity for every Tiger Tiffin Box sold.
The brand, which operates across five cities across India, including Mumbai and Kolkata, describes itself as a “pioneer of contemporary Indian cuisine.” Since the opening of the first Copper Chimney site in 1972, the Indian brand aims to showcase cuisines from areas such as Delhi to South Asia’s oldest city, Peshawar.