The Danish sushi chain Sticks’n’Sushi has reported record pre-tax profits of 51.5m DKK (£5.89m) for the financial year 2020/2021, up 4% compared to 484m DKK (£55.4m) in 2019/2020.
The chain also saw revenues of 503.2m DKK (£57.6m), marking the first time Sticks’n’Sushi has hit the 500m DKK (£57.2m) mark in revenue.
Sticks’n’Sushi said the UK market has been “crucial” to the result. It said the key driver is reportedly the growth in its British business combined with the opening of four delivery kitchens in London, as well as employee retention and its “popular” takeaway.
Andreas Karlsson, CEO of Sticks’n’Sushi, also highlights the company’s new management as a reason for its success in the past year.
Currently, the chain operates 12 restaurants in Denmark, nine locations in the UK and will soon operate three sites in Germany.
Karlsson said: “We opened our first location in London in March 2012, and we are starting to feel the effects of the hard and persistent work on a fiercely competitive market. Today our British restaurants have overtaken the Danish market in terms of revenue, and I expect it to remain our largest market in 2022.”
Anders Kjørup, CCO of Sticks’n’Sushi, added: “There were long periods where people weren’t able to visit restaurants, but still wanted a restaurant-like experience. I believe we struck the right balance between taste, aesthetics, and convenience. This has been an important learning for us.
“I still believe that we provide the best experiences in the restaurants. We will first and foremost be a restaurant that guests visit – with a clear-cut focus on gastronomy, aesthetics, and service.”