Restaurateur Scott Hallsworth, owner of Freak Scene London and best known as the founder of Kurobuta, has launched both a local delivery service, Joe’s Oriental Diner, and Joe’s @ Home, a wider-reaching delivery service for South London and West London.
Joe’s @ Home will operate as a premium delivery service, where Hallsworth and his team will deliver the dishes and plate up in the customer’s own home.
Aussie-born Hallsworth is known for his fusion-led Japanese and Pan-Asian cooking, after creating and founding Kurobuta in Marble Arch in 2013, going on to open two further sites in Chelsea and Knightsbridge, and later Joe’s Oriental Diner and Freak Scene.
Hallsworth now hopes to make his food more available for Londoners before opening a permanent site, leading him to create the new ‘restaurant at home’ concept.
Both the local delivery menu and Joe’s @ Home menus will feature a selection of Hallsworth’s signature Freak Scene dishes mixed with some new inventions, including Cheeseburger spring rolls and Jasmine tea-smoked lamb ribs with spicy Korean miso and Japanese daikon.
Other dishes include Sweetcorn kaki-age tempura with Japanese furikake seasoning, served with kaffir lime mayo and Fried donut buns with slow-cooked Thai red curried duck leg.
Hallsworth said his decision to open a dark kitchen came in a move to “combat the saturated London dining scene and ever-increasing rents”, coinciding with the increase in popularity of delivery operations due to the pandemic.
He said: “We’re not looking for expensive locations to enhance our cooking, we want the food to speak for itself. In the current climate it’s made more sense for us to open a delivery-only site so we can provide the same level of food without the overhead costs.”
Joe’s Oriental Diner is available for delivery in SW London, with Joe’s @ Home available for any orders over £100, where delivery and plating up will be available for customers around London.