Pizza Hut agrees new EG Group partnership

EG Group and Pizza Hut have announced a new partnership to expand Pizza Hut’s footprint into the ‘on-the-go’ travel market.

As a franchisee, EG Group will operate eight new Pizza Hut stores in petrol forecourt stations across the UK by the end of 2021.

The expansion will reportedly bring investment to local communities, creating approximately 90 jobs and growth opportunities for new and existing team members. 

The first EG Group-operated store is due to open in the Hartlepool area in the coming weeks. Pizza will be served by the slice as well as in whole pizzas, catering for customers on-the-go

Additionally, the EG Group will keep Pizza Hut’s signature branding and menu while providing a new option for customers to order on the go. The group said this will allow Pizza Hut Delivery to “further adapt its offerings in line with customer demand and the wider industry trend towards convenience”.  

Meanwhile, the EG Group-operated stores will also offer five classic flavours including Margherita, Pepperoni, Supreme, Meat Feast, and Veggie Supreme, as well as newer addition the Beyond Meat Supreme pizza. 

The stores will also cater for varied dietary requirements, including the Beyond Meat Supreme and vegetarian options, revealed the EG Group.

Neil Manhas, general manager at Pizza Hut Delivery in the UK, said: “We are extremely excited to partner with EG Group to create further opportunities for our communities and continue investing in the brand our fans know and love. 

“EG Group has a wealth of experience in forecourt retail, in operating food service and their expertise as a global leader in this specific type of retail makes them the ideal partner to lead us into this new market.”

He added: “This partnership demonstrates our commitment to adapting to customer demand by expanding our offerings. This wouldn’t be possible without the incredible work of each of our franchisees and team members, who have helped us continue to grow following the pandemic.”