Nando’s has extended its multichannel business operations, now operating with 85% of orders placed digitally at its restaurants.
While the group did not provide any digital ordering possibilities before the pandemic, a recent partnership with hospitality technology company, Vita Mojo, has enabled the acceleration of the digital experience rollout.
In order to further expand its digital offerings, Nando’s has introduced a new contactless dining and ordering system at over 400 locations across the UK.
Reg Meyer, head of technology solutions for the UK and Ireland at Nando’s, said: “The pandemic has catalysed a positive change in the way we now operate and are thinking about the future.
“What we’ve achieved over the past 12 months with Vita Mojo is just the start of our journey towards becoming a truly multichannel business with an all-encompassing integrated approach.”
He added that the company’s goal is to “integrate the entire customer experience”, meaning there is only one Nando’s experience “regardless of which ordering channel they use”.
The group has also introduced a rewards scheme of “chilli points” through its order at table and click and collect channels.
Nick Popovici, co-founder and MD at Vita Mojo, said: “Seamlessly integrating our digital ordering technology with Nando’s existing membership, loyalty and back-of-house systems was critical for the success of this project.”
He added that the “swift transition” to digitally-enabled processes has unlocked “cost savings, streamlined operations and enhanced customer satisfaction” at Nando’s.