Mumford and Sons musician Ben Lovett’s Venue Group has announced the opening of its second music and dining venue at King’s Cross.
Launching in February and located along its namesake, Goods Way, it will play host to a small, “carefully curated selection” of fast-rising and experienced chefs and dining enterprises.
The first partnerships the venue has announced are with Breddos Tacos and The Duck Truck. The venue also expects to name further partners in the New Year.
Joining the initial food traders at Goods Way will be the Sweetwater; an American-style bar celebrating the “energy and vibrancy” of New Orleans and the Mississippi Delta.
Ben Lovett said: “In a world that seems increasingly obsessed with perception over substance, or digital over analogue, there are few more honest experiences than live music and eating fresh food from a small, independent and passionate operator.
“The DNA of musicians and chefs is actually quite similar. It’s about putting a lot of heart and passion into what you do with little to no regard for whether it helps to pay the rent, and all in the name of their art. A menu is a chef’s setlist, and a signature dish could be a band’s breakout single.”
He added: “Despite this, there have been very few examples of where the two have been brought together successfully to date. Our philosophy is to celebrate all this independence and create an environment for them both to thrive within.
“We hope Goods Way will quickly become a positive story about soul, collaboration, and bringing happy memories to King’s Cross and inspire everyone from our new neighbours at Central St. Martens, Havas, Universal and Google to absolutely any and everyone else who likes to eat well and enjoy the best new live music.”
The venues marks the second music and dining offering from the Venue Group, which opened Omeara in 2016.