Asian inspired fast-food restaurant Jollibee has announced it is investing £30m into growing its brand in the UK.
The chain, which was originally founded in the Philippines, is set to open a new flagship restaurant in Leicester Square this May. This will be followed by two more store launches in Edinburgh and Cardiff before the end of the year.
The company opened its first venue in 2018 in Earls Court, London. Since its launch the chain has said it has sold “nearly three million pieces of chicken” to the British people across all of its current sites.
Its UK growth plans are part of the company’s vision to expand into the wider European market, with Jollibee also set to open up its first restaurant in Madrid, Spain later this year.
Overall, the chain has said plans to open 50 restaurants across the UK, Italy and Spain by 2025.
Adam Parkinson, VP of Europe at Jollibee, said: “Community spirit and hospitality are central to both Jollibee as a brand and the Filipino culture. When restrictions are lifted, we know our customers will want to return to their normal social lives, and restaurants play a key role in that.
“As we grow, we are simultaneously investing in technology while ensuring we never lose the friendly customer service that Jollibee is known for. Ultimately, we are committed to creating a great place for our customers to spend time with loved ones – something the whole country is craving right now.”