Restaurants
Half of restaurant-goers say bad experiences damage brand loyalty
Well over half (58%) of consumers said that a good loyalty scheme represented good value for money
![](https://www.cateringtoday.co.uk/wp-content/uploads/2023/05/Gaucho-Restaurant-e1684842268298-780x470.jpg)
Nearly half (49%) of restaurant-goers stated that a few bad experiences is the biggest reason why they become less loyal to a brand, according to a survey by CGA and Zonal.
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