Geezy Foods, one of the world’s fastest-growing digital food, grocery and hospitality brands is expanding into the UK.
After launching in Australia and New Zealand, Geezy Foods is now looking to build a network of virtual brands across London and many other cities across the globe to meet the rise in demand for home delivery of restaurant-quality meals.
According to Dhruv Kohli, vice president of growth and strategy at Geezy, the UK, like much of the world, has experienced an “unprecedented surge” in the number of meals being ordered online through on-demand delivery apps such as Deliveroo, Uber Eats, Just Eat and more.
Kohli said: “Londoners have become home-based restaurant connoisseurs during the pandemic increasing their spend on home-delivered meals by over 40%. And the trend is going to continue despite restrictions easing with more than 60% of people stating they will continue to order the same amount of home delivery meals in the future.”
“But the meals are not just any meals. Hungry Brits are ordering the outside in. They still want to access the same quality and calibre of restaurant-quality meals that they know and love, but they want them delivered to their home instead so they can indulge in the comfort of their own home.”
He added: “What people have discovered during the pandemic is that they love being at home and they love engaging in their favourite food indulgences at home, with their favourite beverage. In fact, staying in has become so popular that demand for high-quality restaurant food on home delivery apps like Deliveroo has ramped up significantly.
“As a result, we need more restaurant kitchens to meet demand. Restaurants can do this by converting all or a portion of their operations to on-demand delivery of meals.“