UK-based fish and chip brand Harry Ramsden has partnered with Genting Malaysia to open a new concept at its Resorts World Genting, Genting Highlands.
Opening on 31 January 2019, this latest addition to the Harry Ramsden’s chain is also the brand’s first ever opening in Malaysia. The integrated resort on the peak of Mount Ulu Kali welcomed 26 million visitors last year and is renowned for its hotels, shopping malls, theme parks, restaurants and casinos.
The Laughing Fish by Harry Ramsden, a concept created specially for Resorts World, aims to embody the traditional English pub experience. Guests will be offered an authentic taste of Britain in a setting where the heritage and provenance of Britain’s longest established restaurant brand will be celebrated both in the décor and on the plate. The outlet will also feature a separate Harry Ramsden takeaway counter.
British interiors at The Laughing Fish by Harry Ramsden will complement the menu with classic British dishes, including full English breakfast and traditional Sunday Roast, all served with Harry’s own twist.
Tom Crowley, Harry Ramsden CEO, said: “Today’s opening in Malaysia confirms the international ambition we have for Harry Ramsden. The Laughing Fish by Harry Ramsden will particularly thrill local Malaysian and international guests looking for a real English pub experience.
“At Resorts World, we’re offering a fantastically classic British pub menu, bursting with tasty dishes including our world-famous fish and chips and served in surroundings which symbolise everything that is great about both Britain and Harry Ramsden.”
Dato’ Edward Holloway, executive vice president of leisure and hospitality of Resorts World Genting said: “Resorts World Genting attracts visitors from all over Asia and we have introduced many international brands here at SkyAvenue. When we thought of fish and chips from the UK, we thought of Harry Ramsden.
“We very quickly communicated with them to strike a deal to open The Laughing Fish by Harry Ramsden. We are proud to say that this is the first and only fish and chips shop of its kind in Resorts World Genting and Malaysia.”
He added: “It is common knowledge that Malaysians love visiting the UK and many have made the trip across the pond. With Harry Ramsden being synonymous with England’s cuisine, having Harry Ramsden here was an easy decision to make.”