The average British consumer spends the most on food and drink – £22.50 per head – when they’re on a date, according to CGA Food Insights19.
The research also found on average Brits go out to eat 63 times a year, and go for a drink 85 times a year, while nearly a third of those who go out to eat on a date say they do so on a weekly basis.
The CGA Food Insights19 report details consumer attitudes to new and emerging food trends, ethical issues when dining out as well as diners’ attitudes to health considerations such as sustainability and ethically sourced food.
It also revealed the extent that Brits now eat out – with 57% drinking outside the home at least once a week and 43% eating out at least weekly – and the fact that 56% of consumers say that it’s important to them to be able to try new food trends when they dine out.
Fiona Speakman, CGA’s food client director, said: “It’s good to learn that going out for a meal is still considered special enough for a date, and worthy of a higher spend than normal. “Informed operators are now thinking about the reasons diners are visiting them – whether it be a date, celebration or a quick bite to eat, and providing meals for these occasions such as sharing platters, light main meals or smaller plates, which can really maximise sales.
“Our research highlights consumer trends in eating out and areas of opportunity for operators. For example average spend per visit in the workplace is the lowest, but has one of the highest visit frequencies – an important consideration when location planning.”
The study also revealed nearly half of respondents (47%) go out for breakfast at least once a week, spending an average of £8.75, demonstrating the opportunities that exist for operators at various times of the day.
Speakman concluded: “We have seen a rise in eating out on less traditional occasions, such as breakfast and brunch but late night snacking and on-the-go snacking have now become the most frequent reasons to eat out which highlights the evolving nature of the out-of-home market.”