Jamie Berger, who co-founded the company alongside Tom Adams in 2011, has announced that he will relaunch the restaurant under original ownership, with plans to open a permanent site early next year.
Berger and Adams sold the restaurant to Tavern Restaurants Ltd. in 2015, who then moved the original Soho site to a larger premises in Devonshire Square. Tavern Restaurants closed the restaurant in June this year, after the restaurant struggled to perform on a larger premises.
Shortly after its closure, Berger bought the brand’s intellectual property rights out of administration, and now aims to relaunch the brand later this month.
Berger has announced that a Thanksgiving event will be held on November 28 to inaugurate the revived joint, with a ticketed dinner taking place at Maison Bab Basement in Covent Garden. This one-off event will be followed by a series of pop-ups throughout the city, until the opening of a permanent site in Spring 2020.
Berger said: “I want it very much stripped back from any sort of corporate veneer, and put the focus back on to the three guiding principles of barbecue, bourbon and beer.”
Pitt Cue Co. originally launched as a food truck in 2011, before it became a permanent site in Soho the following year. Berger hopes to return the restaurant to its original neighborhood next Spring.