The UK’s pub and bar market is reportedly set to grow 63% in 2021, reaching a value of £14.8bn.
However, according to Lumina Intelligence, this will represent a recovery to just 64% of the market’s pre-pandemic £23bn value.
The group’s ‘Market Report 2021’ claimed that the sector is due to grow 51.8% year-on-year in 2022, before making a full recovery to above 2019 levels in 2024.
Katherine Prowse, senior insight manager at the insights service, said: “Despite a catastrophic last 18 months, the UK’s love affair with pubs remains intact and will see the market not only fully recover by 2024, but also outpace value growth in the total eating out market.”
Elsewhere, Lumina highlighted the usage of pubs and bars, with only 42% of visits now occurring purely for drinks.
Moreover, 34% of consumers surveyed agreed that they have continued using digital ordering technologies, with 44% claiming that this method was “more convenient” than ordering at the bar.
Prowse added: “The adoption of digital has resulted in a quicker, more seamless customer journey, which many customers are now used to and prefer.
“As well as offering a better experience, digital ordering and payment gives operators access to valuable data that allows them to understand their customers better.”