Star Pubs and Bars has announced it is investing in a “comprehensive” reopening support package for its 2,500 pubs.
The package includes a £250,000 investment into point-of-sale safety materials, with a free pack available to every licensee.
The latest investment adds to Star Pubs and Bars’ £21m investment in rent concessions for its licensees.
The materials and advice within the package were developed in its managed operator estate during lockdown, with the group also training 80 BDMs on how to deliver “safe, successful pub openings”.
The new package also includes tailored consultations for licensees, as well as in-depth guides for every area of a pub and a step-by-step risk assessment template.
In addition, the pub operator has negotiated preferential rates on Covid-19 safety equipment with Nisbets, as well as on risk assessments that result in ‘Safe to Trade’ certification with Shield Safety.
In order to maximise sales amid social distancing restrictions, the group has also created an “off-the-shelf” menu of 22 dishes that can be delivered by one staff member. It is designed to minimise wastage whilst licensees establish customer demand for food.
The package also offers free advice on licensing applications for unlicensed garden space, access to the payment app Swifty and new marketing tools for relaunch.
Star Pubs and Bars’ managing director, Lawson Mountstevens, said: “This is a critical time for licensees.
“In this period of uncertainty, we want to make it as easy as possible for our licensees to reopen, so we’ve taken a holistic approach that covers the whole of their business.”
He added: “Licensees will have one chance to make an impact when they open their doors again. This package will help them get it right and generate customer loyalty that should benefit their pubs for years to come.
“Licensees have risen to the challenge during lockdown. Many have taken the opportunity to review and improve their offers and have supported their communities through this crisis, highlighting the valuable role pubs play in society. These are strong foundations which our support aims to build on.”