Simmons to open largest site in Holborn next month
Simmons has also announced plans to expand to over 50 sites over the next three to five years
Simmons, the award-winning bar group, is set to open its 25th site this November in Holborn, which will be its biggest site yet.
The new venue will have the capacity to fit 400 guests, spanning over two floors and featuring a giant disco ball DJ booth. A “vast selection” of cocktails will be available, as well as a “playground of signature neon signs”, and Simmons’ five-hour happy hour, alongside live DJ’s until early hours of the morning.
It comes amid a “record-breaking” year for the group, which has seen its sales more than double since 2019.
Simmons has also announced plans to expand to over 50 sites over the next three to five years. The Holborn rollout follows the launch of an additional new Simmons bar located on Bond Street, which will open its doors on 10 November.
Nick Campbell, founder and CEO of Simmons Bars, said: “Holborn is that incredible little part of London that connects Soho, East London, and The City, and we could not be more delighted to bring the party to a new corner of town.
“This year we celebrate our fifth bar, and 25th within the group, in what has been a monumental year of growth for Simmons. We’re thrilled to share what else we have in store over the next few years!”