NFL announces three UK sports bar partners for 2024

The NFL has announced ETM Group, ARC Inspirations and Regional Taverns as its official UK sports bar partners for the 2024 season.

ETM Sports Pubs and Kitchens will serve as the home of NFL hospitality in London while ARC Inspirations and its BOX venues serve as flagships in the Midlands and the North of England.

Regional Taverns, the operator of Ludo Sports Bar and Kitchen in Bath, will be its partner in the South West.

To kick off the partnership 12 venues will host official Super Bowl parties on Sunday 11 February as the Kansas City Chiefs take on the San Francisco 49ers in Las Vegas.

BOX venues in Leeds, Manchester, Birmingham and Nottingham and ETM sites across London plus Ludo, by Regional Taverns in Bath will be hosting a number of competitions and parties, bringing in-stadium entertainment to the bar.

The partnership will continue to cover the entire 2024 NFL season, set to commence on September 5, 2024.

Ed Martin, CEO of ETM Group, said: “We are thrilled to be appointed as the Official NFL UK Sports Bar Partner in London. Alongside our partners at ARC Inspirations and Regional Taverns, our premium offering and best in class sports facilities will ensure that we provide fans with an extraordinary NFL experience throughout the upcoming season.”

“The growing popularity of the NFL in the UK represents a fantastic opportunity and our partnership with NFL represents a significant milestone for ETM Sports Pubs and Kitchens as part of our ambition to establish our venues as the place to watch sports in London.”

Martin Wolstencroft, co-founder and CEO of ARC Inspirations, added: “We’re absolutely ecstatic to be appointed as the Official NFL UK Sports Bar Partner in the Midlands and the North of England. This partnership is a significant milestone for our business, and a true testament to all of the hard work and dedication of our incredibly enthusiastic team.

“The number of people coming to BOX to watch NFL on Sundays has massively increased over the last few years, so we’re thrilled to be the official premier destination for guests in the Midlands and the North to watch, play and party for Super Bowl LVIII and the 2024 NFL season.”