The Anchor, formerly known as The Blue Anchor, is situated in the London suburb of Bexley and has a new outdoor dining area. It will serve locally sourced freshly prepared food along with local guest ales.
The pub has been refurbished with the help of award-winning interior design specialists in the hospitality industry, Fusion Design.
Daren Knipe, managing director, Blackrose, said: “We are delighted to have launched the Blackrose brand with the reopening of The Anchor in Bexley. We have given it a complete facelift, with the creation of a community hub with the aim of customers looking at a local pub in a different way which the area has been crying out for and that will appeal to a broad range of customers across all age groups with affordable good quality food and drink offer.
“We have a clear and structured business strategy for our 44 UK-wide pub portfolio. It will undergo significant asset management and modernisation and we have introduced a capital expenditure programme to ensure that we create a brand and a company that ensures consistency and quality of experience in all our premises. We have an experienced and skillful team in place as we strive to offer a seamless and best-in-class service to our customers.”
He added: “The Anchor is only the beginning of our story, as we aim to complete 14 further capital development projects by the end of the year.”
The next pubs that Blackrose plans to renovate and relaunch are the Game Cock in Blackburn and The Royal Oak in Bolton. Further upcoming refurbishment projects will include The Vine, Hillingdon, Wheatsheaf, Camberley and the Black Bull in Morpeth.