The ‘team member support fund’ will be set-up with an initial donation of £300,000 from Greene King. The funds have been raised from a combination of voluntary salary sacrifices from the executive board and directors at the company and a company donation.
Greene King Team Members can also donate to the fund via a Go Fund page.
Subject to meeting certain criteria, all 38,000 Greene King team members will be eligible to access the fund with grants of up to £400 for those most in need of financial support during this unprecedented time.
To help manage the process, Greene King has partnered with the Licensed Trade Charity, who have been supporting workers from pubs, bars and breweries with practical advice, emotional support and financial grants since 1793.
Greene King said by working with the charity, it has been able to “accelerate the introduction” of the programme.
Nick Mackenzie, Greene King CEO, said: “I am incredibly proud of the way our team members have handled this situation. But I know it has not been easy and in some cases our team members are facing real financial difficulties, through no fault of their own.
“The Team Member Support Fund aims to ease some of the burden our people are experiencing right now, we are all in this together and we are directing the funds to help those who need it most.”
Jim Brewster, CEO of the Licensed Trade Charity added: “Licensed trade people are balancing huge practical, emotional and financial pressures at the moment and we are very pleased to work with Greene King to add to the support we are able to offer at this incredibly difficult time.”