Ei Publican Partnerships, part of the UK’s largest pub company Ei Group, has relaunched its online ‘Applicant Channel’ for prospective publicans, becoming the first in the industry to digitalise the entire application process.
Previously, a large part of the pub lettings process required completing paperwork, Ei’s new system will enhance the user journey, making the process more “streamlined and efficient”.
As part of the channel, improvements include a more “guided, tailored” experience for applicants whereby they will receive personal messages, reminders for when information needs to be submitted, and support via the telephone or social media channels.
A ‘favourite’ feature has also been added, which are added to their basket, making it easier to compare their options all in one place.
In addition, Ei has partnered with Flow Hospitality Training to offer both new and existing publicans a range of training modules it calls ‘eilearning’.
Matthew Ralphs, group recruitment manager, Ei Group, said: “We are constantly striving to find new and innovative ways to attract and recruit new publicans, while simultaneously providing the best, user-friendly tools to create a positive experience.
“It’s exciting to go paperless at a time where technology can be used for just about anything – the only ‘offline’ part is to sign the final official deal.”