Brewhouse and Kitchen, the 22-site strong brewpub group, has reported a “successful” festive period with like-for-like liquor and food sales up 7%.
Pre-booked party covers were up by 14% on a like-for-like basis and the company said it benefitted by offering a flexible buffet package alongside the traditional three courses.
The team have also reported a “significant rise” in companies booking Christmas parties in January – aimed at those who work over Christmas in retail and the emergency services.
The group also achieved a significant 50% like-for-like increase in gift card sales over the festive period. The unique ‘Brewery Experience Day’ (£85pp), which offers guests the opportunity to become a brewer for a day, was the biggest selling gift.
The company reported that sales of its overall experiences grew 22% year-on-year in 2019.
CEO Kris Gumbrell said: “We are very proud of our teams across the country who are continuing to work hard and deliver post-Christmas parties. We look forward to welcoming many retail workers, emergency service teams and others who didn’t get an opportunity to celebrate Christmas during December.
“These are a robust set of results, the addition of more flexible Christmas party options and experience-led gifts have added another series of strings to the bow of our business. Now, we plan to build on this success by further developing the experience arm of our business over the next 12 months and beyond.”