Pubs and Bars

BrewDog announces new sustainable initiatives

BrewDog has announced it is to start serving cans upcycled from other brands to reduce environmental impact as part of a six-point pledge.

In an update BrewDog said: “We recognise our contribution and the limitations of our industry. But change isn’t happening fast enough.”

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As such, the ‘BrewDog Tomorrow’ initiative is centered around a six-point plan, which includes inviting anyone to trade in 50 empty beer cans from any brand with Brewdog reusing them to be refilled with its own craft beer.

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Meanwhile, The BrewDog Tomorrow Fund will also invest an additional £1m a year to support research and initiatives that help the brewing industry to have a “positive impact on the world as well as charitable initiatives chosen by its crew members and shareholders.

James Watt, BrewDog co-founder, said: “It’s been a crazy journey so far. We’ve made it here by shaking up brewing and crafting a community owned business that is 100% powered by people. This marks a new dawn, welcome to the new BrewDog.

“BrewDog may have grown up a bit, but our underdog spirit is as alive as ever. We want to make sure that we’re working to inspire a new kind of business, with sustainability at its core. Real change takes time.”

He added: “But just because change doesn’t happen overnight, doesn’t mean it can’t – if not now when? BrewDog Tomorrow is our commitment to continuously raising the bar and setting a new standard for beer and business.”

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