KFC UK&I welcomes back Meg Farren as GM

KFC UK and Ireland has announced that Meghan Farren will be returning to KFC in the role of general manager (GM). 

It said Farren’s “unrivalled ability to inspire the distinctive disruption synonymous with the KFC brand” – whilst delivering year on year sales growth – makes her the “perfect” next GM for KFC UK and Ireland.

In her 10 years at KFC it said she championed the brand’s shift to a more acute focus on sustainability and social purpose, delivered the highest brand health scores in UK and Ireland’s history and step changed the customer experience through her partnership with operations and finance.

Farren left her role of CMO KFC UK and Ireland in 2021 for Asda. During her time at Asda she held the role of chief customer officer and was responsible for leading the development and strategy of Asda’s total customer proposition, marketing and management of its brands.

She will take up the role from Autumn 2022.

KFC Global CEO Sabir Sami said : “Meg’s impact on the KFC brand extends far beyond her ten-year career with our UKI business. From Innovation Director in 2011 to her more recent role as Chief Marketing Officer (CMO) from 2015 to 2021, Meg became well renowned for her bold and brave creative leadership, a champion for our unique culture and her people first approach.

“Meg is an exceptional leader, her people-grower capability has inspired and developed the UKI team into a hub for the next generation of leaders at KFC. I am thrilled to welcome Meg back to KFC and excited to see the UK & I business continue to grow under her leadership.”

Neil Piper, interim GM, added: “I couldn’t be more excited to welcome Meg back to Team KFC, she is a phenomenal leader, someone who understands and cares deeply about our brand, what it takes to win, and epitomises our culture.”