Itsu has announced the appointment of Neil Miller as its new chief customer officer (CCO).
In the newly created role, Miller will lead the development and strategy of Itsu’s customer proposition, marketing, digital transformation and management of the brand.
Prior to joining the group, he spent 25 years as a digital entrepreneur, where he is said to have gained a “strong and proven track record of business leadership, digital transformation and ecommerce development”.
He brings with him an “extensive” professional portfolio, having worked on digital transformation projects for global brands including McDonalds, Samsung and Adidas.
In his new role he will take charge of a cross-functional team across Itsu’s retail business to “deliver even stronger revenue and profitability for the company”.
The introduction of the CCO role comes as the group expands its restaurant footprint beyond the M25, following a recent collaboration with global private equity group Bridgepoint.
The group recently launched a new restaurant in Reading and St Albans, and work has already begun on openings in Bath, Edinburgh, and Bromley. Some 20 new restaurants are planned by the end of the year.
Miller said: “I’m thrilled to begin my new journey with itsu. The brand is a staple on the UK high street and I am delighted to join the team. This is a hugely exciting opportunity to lead the customer proposition of one of the UK’s most popular brands, bringing together marketing, digital transformation and brand management.”
CEO of Itsu UK, Ganan Kanagathurai said: “Neil brings a wealth of experience to this new role; his track record of digital execution and customer-centricity will be a valuable addition to our senior team, as we navigate itsu into the digital age.”