Eastwood has a background in food, retail marketing and most recently sales in the hospitality sector. She joins from Revolution Bars where she held the post of sales and marketing director.
Fuller’s retail director, Fred Turner, said: “Kate has an impressive track record and I am delighted to be adding her to my senior team. I know that she will bring fresh impetus to a team operating in an ultra-competitive marketplace.”
The news comes after the company reported a 4.3% increase in like-for-like sales of managed pubs and hotels over the Christmas trading period.
The group also saw a 2.5% increase in sales during the 42 weeks ended 18 January 2020, with all areas of the business, including food, drink and accommodation, experiencing like-for-like growth.