Crussh has appointed Simon Foster as the company’s new CEO to lead the re-start of the brand and navigate its next stage of development.
According to the brand, Foster has made a career of building successful British brands, including Thorntons, Hovis, and most recently Yorica.
As CEO of Crussh, Foster will oversee development and growth of the brand, and brings “significant experience” in driving turnaround and change within branded, wholesale, and wholesale/retail blended businesses, primarily within the food sector.
Jonathan Hart, Crussh chairman, said: “Having previously worked with Simon at Thorntons, I know that he is an excellent choice to lead Crussh through these turbulent and challenging times.
“The current crisis will make re-starting Crussh a challenge but also present a big opportunity to accelerate our growth in product supply and to develop Crussh as an FMCG brand, sectors where Simon has an excellent track record.”
Foster added: “I am excited to be joining Crussh, the brand has great value that it can deliver across multiple channels. Now more than ever, people demand the ability to eat more healthily and sustainably on the move and Crussh has been on the leading edge of this since its creation in 1998.
“I look forward to helping the team continue their progress in optimising its retail execution for the post Covid era, and supplementing this with accelerated execution of a pivot into other channels where the brand has already started making strong headway.”