Burger chain, Byron has announced that it has appointed Simon Wilkinson as its chief executive officer.\r\n\r\nWilkinson has recently been a CEO consultant to the Carlyle Group, the investment firm and an advisor to Parkdean Resorts. Prior to that he was CEO at La Tasca Restaurants, which was sold to the Casual Dining Group where he became a board director. During two years at Casual Dining Group Wilkinson integrated La Tasca and repositioned Caf\u00e9 Rouge enabling it to be voted number one for food quality in 2018 by MCA.\r\n\r\nMauro Moretti, managing partner at the chain\u2019s operator Three Hills said: \u201cWe are thrilled to have Simon on board for the next chapter of Byron\u2019s story. Byron\u2019s a fantastic brand, still hugely loved by its customers.\r\n\r\n\u201cWith Simon joining as CEO we know we have been very fortunate to have attracted a top-class executive who will lead the excellent Byron team to refurbish the estate later this year and drive the brand forward. And in the coming months we will be making further appointments which will complete the restructure of Byron\u2019s top management team.\u201d\r\n\r\nWilkinson added: "I\u2019m delighted to be joining Byron, the original premium burger brand, as its new CEO. I was in the fortunate position of having a number of options available to me, but Byron ticked all the boxes I was looking for; it\u2019s a great brand, is now well funded and will be investing in restaurant refurbishments and positioning the brand to be the best in what is a rapidly changing market.\r\n\r\n\u201cAnd in Mauro, the Byron board and the Three Hills Capital Partners team I can see we have super-passionate owners all of whom share the vision of how we will drive Byron forward to future success. I have enjoyed my consultancy time at Parkdean Resorts and would like to personally thank Martin Robinson the chairman for the opportunity."