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Byron appoints Simon Wilkinson as CEO

Burger chain, Byron has announced that it has appointed Simon Wilkinson as its chief executive officer.

Wilkinson has recently been a CEO consultant to the Carlyle Group, the investment firm and an advisor to Parkdean Resorts. Prior to that he was CEO at La Tasca Restaurants, which was sold to the Casual Dining Group where he became a board director. During two years at Casual Dining Group Wilkinson integrated La Tasca and repositioned Café Rouge enabling it to be voted number one for food quality in 2018 by MCA.

Mauro Moretti, managing partner at the chain’s operator Three Hills said: “We are thrilled to have Simon on board for the next chapter of Byron’s story. Byron’s a fantastic brand, still hugely loved by its customers.

“With Simon joining as CEO we know we have been very fortunate to have attracted a top-class executive who will lead the excellent Byron team to refurbish the estate later this year and drive the brand forward. And in the coming months we will be making further appointments which will complete the restructure of Byron’s top management team.”

Wilkinson added: “I’m delighted to be joining Byron, the original premium burger brand, as its new CEO. I was in the fortunate position of having a number of options available to me, but Byron ticked all the boxes I was looking for; it’s a great brand, is now well funded and will be investing in restaurant refurbishments and positioning the brand to be the best in what is a rapidly changing market.

“And in Mauro, the Byron board and the Three Hills Capital Partners team I can see we have super-passionate owners all of whom share the vision of how we will drive Byron forward to future success. I have enjoyed my consultancy time at Parkdean Resorts and would like to personally thank Martin Robinson the chairman for the opportunity.”

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