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Hydes Brewery appoints new GM at the Hornsmill

Sam Self was previously general manager of a pub in Formby for the past 18 months

North West brewery and pub retailer Hydes Brewery has appointed Sam Self as the new general manager at its premium dining pub, the Hornsmill at Helsby. 

With almost 15 years of experience in the hospitality trade and having worked at managerial level in and around Merseyside and Cheshire, Self was previously general manager of a pub in Formby for the past 18 months.

In his new role at The Hornsmill, he has been instrumental in bringing in new team members as well as working alongside existing employees, some of whom have been there for several years.   

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Serving seasonal food and an extensive range of wines, beers and soft drinks, The Hornsmill is a modern pub with an orangery dining area alongside a bar restaurant serving 160 guests. 


Regarding his appointment Self said: “I’m very much looking forward to operating The Hornsmill which is already a hugely successful premium dining pub in the Hydes estate. 

“I’m looking forward to getting to know the team here as well as the surrounding community and all the regulars, and building on the tremendous success that has been built up here. I’ve been interested in food and drink and hospitality since I was a teenager so this opportunity is a dream come true for me.” 

He added: “Being so close to Chester, the pub is a great destination venue and its reputation for premium quality food and drinks ensures that visitors want to return. I’m looking forward to working closely with the Hydes team and introducing some fresh new ideas of my own into the mix, which as supportive business operators they welcome and encourage.” 

Hydes operates nearly 50 pubs ranging from Lancaster in the North to Stoke-on Trent in the Midlands and across to North Wales including a wide selection of dining destination outlets and traditional community pubs.

Managing director of Hydes Brewery, Adam Mayers said: “Sam is very experienced and well equipped to take The Hornsmill to the next level of success. His enthusiasm and commitment is outstanding and he perfectly embodies all the key customer service attributes that Hydes looks for in its managers.” 

Self’s appointment is part of an ongoing multi-million pound investment and recruitment programme across the Hydes’ estate. Hydes committed over £4.5m worth of investment in pubs across its estate in 2022 and it intends to increase that investment substantially throughout 2023.

Mayers continued: “Hydes is not only committed to delivering exceptional products and services but also playing an integral role in the communities our pubs serve. Investment in our pubs and our people is top priority and the appointment of Sam Self is a clear demonstration of this commitment to the future of our estate.”

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