Government

Sadiq Khan launches London Eats campaign

The mayor was joined on 17 May by celebrity chefs Monica Galetti and Angela Hartnett in Chinatown to set the campaign in motion

Sadiq Khan, the mayor of London, has launched the London Eats campaign to celebrate the capital’s best culinary offerings.

The inaugural stage of the mayor’s year-long Let’s Do London campaign, London Eats features street food and fine dining, food markets and drinks festivals, exclusive interviews, food trails, tube announcements, and restaurant unveilings.

Khan was joined on 17 May by celebrity chefs Monica Galetti and Angela Hartnett in Chinatown to set the campaign in motion.

The project was launched in reaction to the challenges faced by central London’s hospitality and cultural industry during the pandemic, with VisitBritain reporting that consumer spending fell by almost £11bn throughout 2020.

Khan said that he was “proud to be launching” the initial leg of the Let’s Do London campaign, “the biggest domestic tourism campaign the capital has ever seen”.

He added: “As the Government continues with the roadmap and more businesses are able to open up, we are joining with famous chefs, foodies and hospitality venues to celebrate our city’s world-renowned industry. 

“Together we will be sharing our favourite places to eat and drink in London and highlighting the huge range of exciting events and openings that will be taking place this summer.”

Hartnett said: “The experience of dining out is one that so many of us have greatly missed, particularly in London where there are endless opportunities to experience a plethora of food and drink, whether it’s at a Michelin starred restaurant or an understated but delicious street food joint. 

“I, along with my fellow restaurateurs, can’t wait to welcome customers through our doors. Let’s Do London.”

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