Eataly, the Italian food market, is set to launch its first UK site in early 2021 with a flagship market on Broadgate, London.
The complex will contain three restaurants, a market comprising 5,000 Italian products, the largest winery in London, a cookery school, and a cheese-making facility.
Situated near Liverpool Street station, the 40,000 sq ft is expected to experience heavy footfall, making “Italian gastronomic culture” accessible to the people of London.
Nicola Farinetti, chief executive at Eataly, told City A.M: “London has been a key target in our global expansion plans for some time now and we’re happy to be bringing our vision and a love of high-quality food to the UK.
“Eataly is all about taking the Italian gastronomic culture abroad, making it accessible to all in a celebration of the craft, taste and traditions of Italian food and drink.”
The company launched in 2007, and now gains 39 million annual visitors to its 42 sites. Its latest opening in London will create roughly 300 jobs.
Farinetti added that the firm hopes to bring people together with the latest project, something that is “even more important in the current climate”.