English Pubs, showing the England vs Czech Republic game tonight (22 June) are expected to lose out on £3m in revenues due to social distancing measures, according to the British Beer and Pub Association (BBPA)
The trade association said these restrictions will “greatly reduce” the experience of watching UEFA EURO 2020 at the pub and will “limit the number of customers” they can have viewing the match.
Because of this, it estimates that beer sales during the match will be 750,000 pints lower than if the game was being shown without restrictions.
It comes as a survey of 1,000 pub goers by the BBPA and KAM Media found that 85% of pub-going football fans believe the current restrictions will “negatively impact their experience of watching UEFA Euro 2020 at the pub this summer”.
In addition, half said they would be “more likely” to watch UEFA Euro 2020 at their pub if all restrictions on pubs were lifted, despite 91% of football fans saying they “missed watching matches at the pub during lockdown”.
Emma McClarkin, chief executive of the BBPA said: “We expect Brits to buy 3 million pints when in the pub watching England versus the Czech Republic. While that is a good boost to typical trade on a Tuesday, it will be 750,000 less pints sold than if pubs were operating without any restrictions.
“So the restrictions will cost pubs over £3m on Tuesday alone. No standing and limits on group sizes, as well as social distancing, are severely reducing the number of people who can enjoy the Euros at the pub.”
She added: “There can be no further delays to the full reopening of our sector. On July 19th all restrictions on pubs must be lifted. We are counting down the days to freedom for our pubs.”