Ice cream parlours lost £289m in 2020, study shows

It comes as the ICA has launched a new campaign to help its members, the wider industry and other parts of the hospitality sector to ‘promote their products to all those holidaying in the country this summer’

Ice cream parlours and ice cream vans have been among the “hardest hit” in the pandemic losing a total of £289m in income in 2020, a study by The Ice Cream Alliance (ICA), the UK’s trade association for the ice cream sector, has found. 

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