Hospitality sales dropped by nearly two thirds in the upper tiers of the government’s new Covid alert system, with Tier 3 areas suffering from an immediate drop in sales, according to CGA’s latest data.
Pubs, bars and restaurants in ‘Very High’ tiers in England have seen their sales fall between 60-62% year-on-year from 15-17 October.
Despite restrictions being looser in ‘High’ tier areas, businesses in these areas also saw a significant drop in trading, with sales down between 46% and 54% over the same period.
Phil Tate, CGA’s group chief executive, said: “These figures lay bare the instant and seismic impact of the new tiered system on hospitality.
“The loss of nearly two thirds of daily sales in top-tier areas like Liverpool is catastrophic for local operators, and with Greater Manchester now set to join them there is a lot more hardship to come.”
He added: “It is also alarming to see a sharp drop-off in second-tier areas, where businesses are battling relentless challenges without financial support. Urgent government help is needed if businesses and jobs are to be sustained through this rapid downturn in sales.”