Hospitality Action launches second phase of ‘Invisible Chips’ campaign

Hospitality Action has announced the launch of the second phase of its Invisible Chips campaign, with new backing from chef Heston Blumenthal.

The second phase follows the initial launch of the campaign, which was unveiled last July and backed by Fred Sirieux

The ‘Invisible Chips’ campaign allows customers to show their support for the industry , and participating venues will be asked to add Invisible Chips to their menu, priced the same as a normal chips serving. 

Customers will then be encouraged to add a portion or two of Invisible Chips to their order, with all proceeds going to the charity. In addition, Invisible Chips are available to purchase online.

According to Hospitality Action, Blumenthal is “perfectly placed” to promote the next phase of the campaign, having added them to his menu at the Hind’s Head, Bray, as well as revealing his “recipe” for the “perfect invisible chip” through Hospitality Action’s social channels. 

The campaign was launched in response to the industry’s struggles amid coronavirus, with the hospitality sector expected to be “one of the worst affected” in terms of unemployment.

Since the initial launch of the campaign in July, there are now over 150 participating sites across the UK.

These include The Frog from Adam Handling, the full collection of Gary Usher’s Elite Bistros and national brands such as Hawksmoor, Gaucho and Brewdog.  

Blumenthal said: “I am a proud ambassador of this fantastic charity and the tireless work they do to support the industry. I’ll be adding triple-cooked Invisible Chips to the menu at the Hind’s Head and encourage others to do the same, they’re delicious.”  

Mark Lewis, CEO of Hospitality Action said: “Since we introduced Invisible Chips to the nation just a few weeks ago, we’ve been inundated with orders. 

“Across the industry, high profile chefs, restaurant chains and independent cafes owners have added Invisible Chips to their menu.” 

He added: “Diners love them, and our social media feeds are full of positive comments from people who are glad to be back in their favourite places and feeling nourished by their act of kindness. 

Eat Out to Help Out saw thousands of people return to the places they love, now that scheme is finished adding a portion of Invisible Chips to your order next time you’re out is a great way to support the tens of thousands of people in our industry whose livelihoods are continuing to disappear.” 

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