Almost half (44%) of adult consumers in England have returned to hospitality businesses in England since their reopening, according to CGA’s Consumer Pulse survey.
This figure is an increase from the 35% of consumers who returned in the first ten days of reopening after the end of England’s first national lockdown in July 2020, highlighting a renewed confidence in the sector.
Furthermore, people who have visited hospitality venues have made an average of 2.4 visits each, and nearly all said their visit was better than expected (45%) or as expected (52%).
Rachel Weller, CGA’s director of consumer research and marketing, said: “It’s great to see that consumers have embraced outside eating and drinking in hospitality’s first week back.
“Pubs, bars and restaurants have worked very hard to make the most of their outside spaces, and the good weather has undoubtedly encouraged a speedy return.”
She added: “With four weeks still to go until hospitality can fully return, businesses will be hoping for more sunshine and continued momentum of visits from increasingly confident consumers, while reassuring those who have not yet been out that it is safe to do so.”