With a possible closure of Click & Collect takeaways being discussed at present as part of intensified Coronavirus protection measures, the NPD Group has warned this could wipe off over £300m a month to UK businesses offering the service.
The market research company’s latest figures indicate that in the month of November 2020, total Click & Collect takeaway, whether ordered by app, online or telephone, was worth £328m.
This is found to be equal to 13% of total spend on out of home eating in November.
Taking into consideration App/online only – this form of ordering in November 2020 was worth £131m, 5% of total spend on all out of home eating.
It also revealed that in the 12 months to Nov 2020, Click & Collect for takeaways (ordered by app, online or telephone) was worth £2.9bn, 7% of total spend on out of home eating.
In addition it found that Click & Collect grew by 45% in the three months to Nov 2020 period, to represent 9% of total spend, as consumers switched buyer behaviour, and operators became more reliant on this order channel for trade during lockdowns and tiering.
Dominic Allport, foodservice insights director The NPD Group, said: “The impact of a Government imposed closure of Click & Collect takeaway meals would be devastating to the restaurant trade, especially the small independents that so many Brits frequent up and down the country.
“Many of these operators have invested heavily to continue to provide takeaway meals to their customers during an extremely challenging time, and the public has responded by increasing their use of Click & Collect. It’s no exaggeration to say that for the local restaurants particularly, Click & Collect is now the difference between survival and closure.”