Starbucks has announced it has today (18 March) opened its 30,000th store, in Shenzhen, China.
The milestone for the company comes as it looks to open more stores in its new Reserve Roasteries format, with the 30,000th site named, Starbucks Reserve Shenzhen Bay Mix City. Recently the chain opened Reserve Roasteries stores in Tokyo, Milan and New York along with a first ‘Coffee Sanctuary’ in Indonesia.
Kevin Johnson, president and CEO at Starbucks, said: “The opening of Starbucks 30,000th store is a proud moment for all Starbucks partners. Over the past 48 years we have worked to build a different kind of company based on a mission grounded in the human experience, the world’s finest coffees, and a constant of pursuit of doing good.
“Starbucks now serves more than 100 million customer occasions across 78 markets around the world. It all started with our first store in Seattle, Washington, and today we celebrate the 30,000th store that just opened in Shenzhen, China.”
Other new openings in new store formats for Starbucks include the opening of its second signing store, which aims to provide employment opportunities for blind and short sighted people, in Washington D.C and its 12th community store in Dallas. Starbucks says it targets new store growth of between 6% and 7% annually.