Gong cha, an authentic Taiwanese bubble tea brand has announced plans to open a new site in Haymarket, Newcastle as part of its launch strategy in England.
According to Gong cha England, the UK-based operator for the brand, the “city’s large student population and vibrant young professionals’ sector” was one of the factors which drove them to launch there.
The store is set to open on 6 March from 11am to 7pm, with the store’s interior taking inspiration from the brand’s “modern, natural and comfortable style”.
Bubble tea, which is popular among Asian cultures, is created by shaking a tea base with various elements such as milk or fruit in a shaker then signature “bubbles” such as pearls, are added. The oldest known bubble tea consisted of a mixture of hot Taiwanese black tea, tapioca pearls, condensed milk, and syrup or honey.
Justin Liew, head of Gong cha England, said: “We have selected Haymarket for our next store as we are confident the people of Newcastle, who are keen to learn about new trends,will help us build the brand.
“The bubble tea trend has gripped Asia, Oceania and the US, where it is considered a Taiwanese speciality and now we are excited to introduce it to the city where we are confident the produce range will be very well received.”