Sandwich shop chain Eat has announced that its summer campaign in partnership with ‘Fit and Fed’, a holiday programme led by the StreetGames charity, raised a grand total of £35,193.61.
The campaign, which ran from 19 June until 3 September, highlighted the importance of providing real food to real people, and the relationship between nutritious food and fitness during the summer.
Eat supported the charity across all channels in store and online to encourage customers to donate. Furthermore, through its Charity Committee, Eat employees, from shop to head office, got involved through fundraising and volunteering.
As part of the campaign, four ‘Fit and Fed’ food products were sold at all Eat stores across the UK to raise money for the charity, donating 25p from each sale to ‘Fit and Fed’.
Holly Oades, customer director at Eat, said: ‘We are incredibly proud to have raised over £35k for this brilliant cause, completely smashing our target of £25k. We are delighted to build on our existing relationship with ‘Fit and Fed’, helping raise awareness and vital funds to achieve their goal to reclaim the summer holidays for children across the UK.
“The amount we raised at Eat will help support projects to serve 5,500 meals to 350 children during the school summer holidays, which is amazing.”