Crussh Fit Food and Juice Bars launches a range of retail products, including vegan and protein-based lines, into 61 Sainsbury’s convenience stores across London, following a successful trial in 10 Sainsbury’s stores since July 2018.
Entering stores on 13 May, the roll-out was part of the healthy food and juice chain’s on-going strategy to strengthen its convenience and food-to-go offering and expand into areas outside of traditional high street stores.
Crussh also continues to operate its concession site in Sainsbury’s Pimlico, which opened in June 2017, selling its full range of ‘fit food’, freshly made juices and smoothies and organic coffee.
Shane Kavanagh, CEO of Crussh, said: “We have worked with Sainsbury’s since 2017, and we are delighted to be strengthening our relationship by launching our range across convenience stores throughout London.
“We’re thrilled that our customers will now be able to buy our ‘fit food’ in 61 Sainsbury’s stores, giving us a great opportunity to introduce our food to new customers whilst hopefully adding something new to the Sainsbury’s food to go range.”
The retail range, which is exclusive to Sainsbury’s, includes a selection of Crussh ‘healthpots’, and wraps, including a number of vegan and protein-based lines.
The range includes:
- Tuna and bean healthpot
- Butter beans and cherry tomato healthpot
- Avocado and edamame healthpot
- Spicy chipotle corn and avocado healthpot
- Glorious greens healthpot
- Lentil and feta healthpot
- Spicy Chipotle Chicken wrap
- Avocado and red pepper wrap