Brighton’s historic Milkmaid Pavilion on its promenade has been acquired by City Pub Co after it previously ran under the name Alfresco.
Most recently owned by Brighton & Hove City Council, the premises was originally built as part of the Festival of Britain in 1951.
The transaction was brokered by leisure property specialists Fleurets, and the leasehold sold for an undisclosed sum. The Colasurdo family has owned the lease of the building situated next to British Airways’ i360 since 1996.
Under its previous name of Alfresco, the restaurant served Italian cuisine and catered for around 130 events annually. Over time the building has been upgraded and in 2000 the Colasurdo family added a fully glazed art deco style restaurant on the upper level, together with extensive outside seating areas to both wings.
Clive Watson, chairman of City Pub Co commented: “Alfresco is a landmark site on Brighton’s seafront, which superbly complements our two existing pubs within Brighton. We are delighted to have acquired such a well-known and prominent site, as we continue the expansion of City Pub Group.”
Kate Dowd of Fleurets added: “We are delighted to have secured the sale of this iconic seafront restaurant, on behalf of our clients, in an off-market and confidential transaction, ensuring that their summer trade, events and weddings have been unaffected and its future secured.”