Brewer and hospitality company SA Brain & Co joins new Welsh hospitality hub

Brewer and hospitality firm SA Brain and Co has joined Hospitality Cymru’s portfolio of high street household licensing names.

Hospitality Cymru, part of UKHospitality, was forged earlier this year from a merger between hotels and restaurant representatives, British Hospitality Association (BHA) and the Association of Licensed Multiple Retailers (ALMR). The merger combined its thousands of high profile food and beverage brand outlets in a pairing that which aimed to create “progressive opportunities”.

Founded in 1882, SA Brain and Co brew a wide range of cask, craft and keg beers from its brewery in Cardiff. The company is currently undergoing a series of developments with its infrastructure and brewery, with a view to enhancing its offering by launching a new brewery in 2019.

Hospitality Cymru has united numerous UK high street brands like Wagamama, TGI Friday’s, Bill’s, JD Wetherspoon and Pizza Hut with major brewers like Mitchell and Butlers and Marston’s and more than 170 hotel destinations across Wales.

David Chapman, Hospitality Cymru’s executive director in Wales, said: “We are delighted to have recruited such an influential employer and iconic brand in Wales. SA Brain and Co are leaders in an industry that employs hundreds of thousands of people, pays a fortune in taxes and rates and now it has a voice to match its status and footprint.

“Hospitality Cymru are the staple of urban employment in rural communities and coastal experiences, supporting thousands of other local suppliers. We are vital to the upkeep of council revenues, Welsh government job creation targets, the existence of the food and drink industry and the perpetuation of the special culture of Wales.”

Nolan Spratt, director of managed houses, added: “Hospitality Cymru offers exciting opportunities to join up with colleagues to help inform and influence key decision makers. It closely matches our company’s ambitions as we continue to grow and expand.”