Brewdog is to offer shareholders the opportunity to open craft bars under the Brewdog name with a new franchise agreement.
Announced by the pub chain in an update today laying out the “blueprint” for the future of the company. Brewdog is to trial the franchise agreement with 10 UK trial locations, with potential locations including Ayr, North Berwick and Swansea.
Shareholders are set to meet regarding the issue on 15 November where the trial locations will be finalised.
Brewdog’s statement read: “We now operate over 70 craft beer bars and many of the sites have been sourced by our incredible Equity Punk community. Now we are offering our shareholders the chance to set up their very own craft beer outpost.
“We have had so many requests from our Equity Punks looking to open their own Brewdog bar we decided to finally do a trial of up to 10 UK locations.”
A Brewdog co-founder, James Watt, said: “This is our manifesto for the next decade of dog. A public declaration of how we are going to progress our unerring mission of making other people as passionate about great craft beer as we are.
“We are determined to show that craft beer can be a force for good in the world, and we’ll continue to build a completely new type of business, with our community firmly at the helm.
“There is nothing more important to us than our beer and our people, which includes not only our amazing team but also the global community we have built. This Blueprint showcases how we will fight tooth and nail for what we believe in, as we aim to make a meaningful impact on both the world of beer and the world of business.”