Greene King pub marks 10 years of Designated Driver campaign

Over 1,600 Greene King pubs across the UK will partake in the brewery’s annual anti-drink drive campaign, partnering with Coca Cola for the 10th year in a row.

Greene King will also partner with Heineken this year, providing both Heineken 0.0 and soft drinks to customers in the lead up to Christmas.

The scheme will work through providing drivers with a ‘buy one drink, get one soft drink free’ voucher when they show their car keys at the bar. Customers will then be able to choose between any bottles of Coca-Cola Original Taste, Diet Coke, Coca-Cola Zero Sugar, Heineken 0.0 or Appletiser, in exchange for the voucher.

Greene King’s chief commercial officer, Phil Thomas, said: “As a leading pub company, we have an important role to play in helping to promote responsible drinking and we have given away around a quarter of a million free Coca Cola products over the past decade as part of the Designated Driver campaign.

“We have seen a huge increase in the popularity of low and no-alcohol products in our pubs. Our range now offers more than 10 different low and no-alcohol products including beers, wines and ciders, so we are really excited to add Heineken 0.0 to our Designated Driver offering as we celebrate this significant milestone of the campaign.” 

Cindy Tervoort, marketing director at Heineken, said: “We are really proud to be part of this initiative with Greene King and to be able to offer Heineken 0.0 to a growing consumer demographic during the festive period. 

“As many people unite in bars across the country during the Christmas party season, we feel it’s important to offer a choice for everyone at this time of year whilst also encouraging people to be safe on the roads.”

This offer will be available at selected Greene King pubs across the UK, and will run until 1 January 2020.